Permanent make-up is for active people who want to look their best for activities such as swimming, hiking, biking, tennis, aerobics, and those who don't want to worry about "sweating off" or reapplying cosmetics.

Permanent make-up is especially helpful for the vision impaired. Also, for people who have difficulty applying their cosmetics, and others with motor impairments such as arthritis, Parkinson’s disease, multiple sclerosis, stroke survivors, and those with unsteady hands who cannot apply their own makeup, and busy people who don’t have time to spend on their makeup.

Choose a technician carefully by considering training, experience, and portfolio. It is important to remember that the shape and proper placement of the procedure is as important as the right color.

The desired look is obtained during the course of consultation, initial procedure and follow up procedures. Interaction between the client and the technician should be of utmost importance.